Книга: Hooked (Eyal N.); Business, 2019

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

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Основные характеристики товара

Параметр	Значение
ISBN	978-0-241-18483-7
Автор(ы)	Eyal N.
Вес	0.32кг
Возрастные ограничения	12
Год издания	2019
Издатель	Business
Кол-во страниц	246
Количество страниц	246
Переплет	Суперобложка
Раздел	Книги на английском языке
Серия	Тимбер
Формат	134x205мм