Книга: From Cliche to Archetype (McLuhan Marshall); GINGKO PR INC, 2011

Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliche to Archetype. “In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum” — cliche and archetype. “Every culture now rides on the back of every other culture.” In these pages, readers learn how to look at stale cliches with fresh eyes, as artists do, and discover that cliches provide the key to understanding Modernism, from the puns of James Joyce to Ionesco’s Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliche and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. The present work reprises themes from Understanding Media, such as old media becoming the content of new media, and identifies for the first time the typical effect of a new technology retrieving an older form of technology. In this new and redesigned publication of McLuhan’s neglected masterpiece, W. Terrence Gordon provides a richer reading with concise chapter introductions.

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Основные характеристики товара

Параметр	Значение
Автор(ы)	McLuhan Marshall
Автор	McLuhan Marshall
Авторы	McLuhan Marshall
Год издания	2011
Год публикации	2011
Издатель	GINGKO PR INC
Кол-во страниц	144
Количество страниц	144
Переплет	Твёрдый
Переплёт	Твёрдый
Серия	Ursus
Формат	200x197
Язык	Английский