Total Competition. Lessons in Strategy from Formula One / Brawn Ross / Книга на Английском (Brawn Ross; Parr Adam); Simon & Schuster, 2017

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

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Основные характеристики товара

Параметр	Значение
ISBN	9781471162381
Автор(ы)	Brawn Ross; Parr Adam
Вес	0.27
Возрастное ограничение	16+
Год издания	2017
Жанр	фитнес и йога
Издатель	Simon & Schuster
Издательство	Simon & Schuster
Кол-во страниц	336
Количество книг	1
Количество страниц	336
Обложка	мягкая обложка
Тип обложки	мягкая