In the Plex. How Google Thinks Works and Shapes Our Lives (Levy Steven); Simon & Schuster, 2021

Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.

Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.

In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).

Развернуть фото

Смотри также о книге.

Основные характеристики товара

Параметр	Значение
ISBN	9781416596592
Автор(ы)	Levy Steven
Вес	0.37
Возрастное ограничение	16+
Год издания	2021
Жанр	мировая экономика
Издатель	Simon & Schuster
Издательство	Simon & Schuster
Кол-во страниц	452
Количество книг	1
Количество страниц	452
Обложка	мягкая обложка
Тип обложки	мягкая