All-American Ads of the 70s (Стивен Хеллер); Taschen, 2022

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though;
as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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Основные характеристики товара

Параметр	Значение
ISBN	978-3-8365-8860-7
Автор(ы)	Стивен Хеллер
Автор	Стивен Хеллер
Вес	2.13кг
Возрастное ограничение	12+
Возрастные ограничения	12
Год издания	2022
Год публикации	2022
Жанр	промышленный дизайн
Издатель	Taschen
Издательство	Taschen
Кол-во страниц	640
Количество книг	1
Количество страниц	640
Оформление обложки	суперобложка
Переплет	Твёрдый
Переплёт	Твёрдый
Раздел	Книги на английском языке
Тип издания	подарочное
Тип обложки	твердая
Формат	210x260мм
Язык	Несколько языков