Reputation Matters. How to Protect Your Professional Reputation / Книга на Английском (Coad Jonathan); Bloomsbury, 2024

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises.

In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization.

With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider's insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

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Основные характеристики товара

Параметр	Значение
ISBN	9781472994431
Автор(ы)	Coad Jonathan
Вес	0.56
Возрастное ограничение	16+
Год издания	2024
Жанр	мировая экономика
Издатель	Bloomsbury
Издательство	Bloomsbury
Кол-во страниц	288
Количество книг	1
Количество страниц	288
Обложка	твердый переплёт, суперобложка
Оформление обложки	суперобложка
Тип обложки	твердая